This assignment was to take our mascot we had created for a company (without a mascot) and create storyboards for a commercial incorporating our mascot.
Rationale
The brand I chose to
produce a create a mascot for is Crayola. The suggested target
audience for this would be children from ages 2 – 12; however,
Crayola is widely used by many people of all ages. I chose to depict
3 whimsical and playful monsters for this brand. I feel it expresses
the imaginative fun children have when drawing and colouring with
Crayola. I chose basic bright colours for the characters, to help
them align themselves with the nature of the product and help them
stand out.
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