This assignment was to take our mascot we had created for a company (without a mascot) and create storyboards for a commercial incorporating our mascot.
The brand I chose to produce a create a mascot for is Crayola. The suggested target audience for this would be children from ages 2 – 12; however, Crayola is widely used by many people of all ages. I chose to depict 3 whimsical and playful monsters for this brand. I feel it expresses the imaginative fun children have when drawing and colouring with Crayola. I chose basic bright colours for the characters, to help them align themselves with the nature of the product and help them stand out.