Thursday, February 5, 2015

Graphic Narratives - Crayola Mascot - Storyboards

This assignment was to take our mascot we had created for a company (without a mascot) and create storyboards for a commercial incorporating our mascot.


The brand I chose to produce a create a mascot for is Crayola. The suggested target audience for this would be children from ages 2 – 12; however, Crayola is widely used by many people of all ages. I chose to depict 3 whimsical and playful monsters for this brand. I feel it expresses the imaginative fun children have when drawing and colouring with Crayola. I chose basic bright colours for the characters, to help them align themselves with the nature of the product and help them stand out.

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